Privacy
How Archetype Forge handles personal data. Last revised 29 September 2026.
Who is responsible
Archetype Forge is a product of ArcGabriel Ltd, the controller of any personal data described here. Questions and requests go to Philip Martin at hello@archetypeautomotive.app.
What is held, and why
Archetype Forge is in development. If you sign in, it holds your email address, when you signed in, the organisations you belong to and your role in each, and the work you create there: projects, the screen settings you chose, and every design brief exactly as you wrote it. It holds these to provide the service to you and your organisation, under the contract you enter by using it. Briefs are treated as commercially confidential: they are never written to logs or to the audit record.
It also keeps an audit record that things happened (a sign-in, a project created, a member added), with an identifier and never the content.
Cookies
One cookie, set only when you use sign-in or the application, keeps you signed in. It is strictly necessary, lasts up to 30 days and carries no tracking. The public pages set none, and there is no analytics or advertising.
Marketing
Nothing about you is shared for marketing unless you turn it on in Settings, and turning it off stops it. When on, the brief, previews and package links of your completed generations may be passed to ArcGabriel's marketing team so they can follow up with you.
Who else handles it
The service runs on Railway. Sign-in and invitation emails are sent through Resend, which receives the address and the link. Cloudflare provides the domain's DNS. Each processes data only to provide its service, and may record technical connection details, such as an IP address, in its own logs. No data is sold.
If you email us at hello@archetypeautomotive.app, your message is received through Resend and kept in our inbox, as text, until we delete it or you erase your account.
When you generate a design, your brief, framed as a design request, is sent to fal.ai (Features and Labels Inc., USA) to make the concept preview. Nothing else about you goes with it: not your name, your address or your organisation. Generated previews and packages are kept privately, on the service's own storage or in Cloudflare R2, and are only ever sent to members of your organisation.
How long
Your account and your work are kept until you erase them. Spent sign-in links are cleared within hours. Verified backups of the database are kept for up to 30 days.
Your rights
You can erase your account and everything held about you yourself, at any time, from Settings (/account/erase). An organisation where you are the only member goes with it. You may also ask for a copy of what is held about you, or for it to be corrected, by writing to the address above, and you may complain to the Information Commissioner's Office.